Step into a world of enchantment and empowerment with PAINT IT RED, a fragrance that captures the indomitable spirit of Ananya Chhaochharia. Born from a collaboration with Preproduction Perfumery, this perfume is not just a scent but a movement—a call to action, a tribute to resilience, and a promise of hope.

Ananya Chhaochharia’s journey from the vibrant streets of Kolkata to the hallowed halls of Harvard is one of breaking barriers and challenging norms. As the founder of the Paint It Red Foundation, she has dedicated her life to uplifting women and destigmatizing menstruation in India. PAINT IT RED embodies her story, her passion, and her unyielding commitment to change.

Experience the magic of the top notes inspired by the lush landscapes of India, as the succulent litchi, crisp pear, and zesty bergamot evoke the freshness of monsoon showers and the vibrant markets of Kolkata. The heart of the fragrance unfolds with the majestic Turkish rose, symbolizing timeless beauty and strength, blending seamlessly with watery notes reminiscent of the sacred Ganges, peony reflecting the serenity of Indian gardens, and ethereal floral whispers—each layer telling a tale of grace, resilience, and elegance. As the scent settles, the base notes of white musk, rich woody tones, and earthy Haitian vetiver anchor you in the deep, spiritual roots of India, embodying the steadfast resolve and profound purpose that define Ananya’s mission.

Every drop of PAINT IT RED is infused with a promise. A promise that 46% of all sales will go directly to the Paint It Red Foundation, fueling efforts to provide essential sanitary products and education to the most vulnerable women in India. Ananya’s work is a beacon of hope, breaking taboos and fostering a future where no woman is held back by her biology.

Indulge in PAINT IT RED and let yourself be transported by its spellbinding aroma. This is more than a fragrance—it’s a statement of solidarity, a celebration of strength, and a contribution to a cause that touches the heart. Wear it and become part of Ananya Chhaochharia’s vision to paint the world with empowerment, dignity, and unwavering hope.

Join us in this transformative journey. Embrace the magic. Paint it red.